Brand Story

K11 ATELIER is the first office building to introduce the Vertical Creative City concept, transforming the design, purpose and culture of workplaces. Conceptualised by Professor David Yencken in 1988, the original "Creative City" is concerned with the material well-being of all its citizens, while also aiming to cultivate their creative potentials through infrastructure both tangible and intangible.

It is the natural continuation of K11's brand vision - created by founder Adrian Cheng - to combine art, people and nature in every touchpoint.

K11 ATELIER envisions such concept in a network of Grade A office buildings, setting a new benchmark for the next-generation workforce that values creative and a balanced work-life integration.

Every aspect of K11 ATELIER is desisgned to reinvent the ordinary office environment. From locations, architecture and amenities, to software and culture, K11 ATELIER lets enterprises, entrepreneurs, creative and disruptors work in an environment they love, in which they can connect and collide productively.

We imagine a workplace and a community where those across disciplines can break free, innovate organically and be inspired.

In the K11 ATELIER blueprint, our "neighbourhood" tends to workers' physical, emotional and psychological needs, allowing the next-generation workforce the space to live out their ideas and passion. It starts with the curation of space and the detailed design of it.

Within the glistening façade of K11 ATELIER is an in-house curation team that puts together a year-round, eclectic mix of programmes that continue to excite the next-generation workforce. These offerings form the basis for the next inspiring idea, which is the product of the fresh mind.

It is clear – the future work culture is one that favours collaborations. K11 ATELIER develops the collaborative mindset of the next-generation workforce by allowing them a platform to connect, and a global network to collaborate. These are further supplemented with curated happenings that endlessly inspire.

A workplace with the right culture, infrastructure and happenings creates a sense of camaraderie for individuals to meaningfully contribute to, and make a difference with their work. K11 ATELIER’s complete ecosystem pulls together and retains talent, encouraging disruptive thinking.

This is the next office culture.